Five Elements Incense

Description

I. Main Slogans

– Savoring Incense Nourishes the Organs · The Five Elements Serve as the Framework of Medicinal Principles
– The Five Elements Revolve the World · Each Breath Regulates the Hours

II. Scenario-based Copy for Target Groups

1. Exam-preparing Students / Mental Workers (Inter-generation of Wood and Fire · Pen Sharp as Dawn)
Cassia twig awakens the liver spirit, inula opens the heart orifice. Hold woody incense in the morning to disperse stagnant qi, and use fire incense at noon to calm the spirit and relieve anxiety.
2. People in High-pressure Workplaces / Entrepreneurs (Tempering of Metal and Water · Calm as a Sea God)
Bupleurum regulates lung stagnation, rehmannia nourishes kidney essence. Metal incense cuts off the entanglement of trivial matters, and water incense preserves vital essence without leakage.
3. People with Deficiency-cold Constitution / Health Enthusiasts (Harmony of Water and Earth · Rebuilding the Foundation)
Aconite warms the life gate, astragalus strengthens the middle energizer. Earth incense resolves dampness and stagnation like sun drying grains, and water incense warms cold viscera as if soaking feet in warm soup.

III. Core Selling Points Refinement (One Clearing · Two Nourishing · Three Returning to Origin)

– Selling Point 1: Clear Stagnation Like Dredging a River (Resolve Qi Stagnation and Blood Stasis)
Woody Incense: The Vanguard Opening the Way
Cassia twig + Asarum break the stagnation of the liver and gallbladder, like spring thunder awakening frozen soil;
Metal Incense: The Governor Overseeing Purification
Bupleurum + Apricot kernel regulate the qi passage of the triple burner, like autumn wind sweeping away withered leaves.
– Selling Point 2: Nourish Deficiencies Like Irrigating Drought-stricken Seedlings (Replenish Organ Deficiencies)
Earth Incense: The Central Granary
Astragalus + Chicken egg yolk nourish the spleen to generate lung qi, and the spleen and stomach transform qi like grinding new grains;
Water Incense: The Fire of the Life Gate
Rehmannia + Aconite harmonize water and fire, and the waist and knees get warm like taro simmered in snow.
– Selling Point 3: Return to Origin and Form a Self-contained World (Activate Energy Cycle)
Five Incense Rotation Formation: Morning Wood → Noon Fire → Dusk Metal → Night Water, with Earth Virtue Guarding the Middle Palace;
The incense changes with the twelve hours, and the body balances itself like an armillary sphere.

IV. Brand Concept (Five Elements Generate Each Other, Incense Nourishes in a Proper Way)

Following formulas of thousand-year-old wisdom, we customize organ-harmonizing solutions for modern people. With the power of natural herbs, we precisely meet the needs of the five zang-organs, build an endless internal energy cycle, awaken the body’s self-healing ability, and feel the vitality of ancient wisdom circulating in the body with each natural breath. We safeguard the inherent balance and vitality that one is born with.