Five Elements Incense

With the power of the five elements of heaven and earth, activate the body’s self-healing mechanism

I. Main Slogans

• Savoring Incense Nourishes the Organs · The Five Elements Serve as the Framework of Medicinal Principles
• The Five Elements Revolve the World · Each Breath Regulates the Hours

II. Scenario-based Copy for Target Groups

1. Exam-preparing Students / Mental Workers (Inter-generation of Wood and Fire · Pen Sharp as Dawn)
Cassia twig awakens the liver spirit, inula opens the heart orifice. Hold woody incense in the morning to disperse stagnant qi, and use fire incense at noon to calm the spirit and relieve anxiety.
2. People in High-pressure Workplaces / Entrepreneurs (Tempering of Metal and Water · Calm as a Sea God)
Bupleurum regulates lung stagnation, rehmannia nourishes kidney essence. Metal incense cuts off the entanglement of trivial matters, and water incense preserves vital essence without leakage.
3. People with Deficiency-cold Constitution / Health Enthusiasts (Harmony of Water and Earth · Rebuilding the Foundation)
Aconite warms the life gate, astragalus strengthens the middle energizer. Earth incense resolves dampness and stagnation like sun drying grains, and water incense warms cold viscera as if soaking feet in warm soup.

III. Core Selling Points Refinement (One Clearing · Two Nourishing · Three Returning to Origin)

• Selling Point 1: Clear Stagnation Like Dredging a River (Resolve Qi Stagnation and Blood Stasis)
  Woody Incense: The Vanguard Opening the Way
  Cassia twig + Asarum break the stagnation of the liver and gallbladder, like spring thunder awakening frozen soil;
  Metal Incense: The Governor Overseeing Purification
  Bupleurum + Apricot kernel regulate the qi passage of the triple burner, like autumn wind sweeping away withered leaves.
• Selling Point 2: Nourish Deficiencies Like Irrigating Drought-stricken Seedlings (Replenish Organ Deficiencies)
  Earth Incense: The Central Granary
  Astragalus + Chicken egg yolk nourish the spleen to generate lung qi, and the spleen and stomach transform qi like grinding new grains;
  Water Incense: The Fire of the Life Gate
  Rehmannia + Aconite harmonize water and fire, and the waist and knees get warm like taro simmered in snow.
• Selling Point 3: Return to Origin and Form a Self-contained World (Activate Energy Cycle)
  Five Incense Rotation Formation: Morning Wood → Noon Fire → Dusk Metal → Night Water, with Earth Virtue Guarding the Middle Palace;
  The incense changes with the twelve hours, and the body balances itself like an armillary sphere.

IV. Brand Concept (Five Elements Generate Each Other, Incense Nourishes in a Proper Way)

Following formulas of thousand-year-old wisdom, we customize organ-harmonizing solutions for modern people. With the power of natural herbs, we precisely meet the needs of the five zang-organs, build an endless internal energy cycle, awaken the body’s self-healing ability, and feel the vitality of ancient wisdom circulating in the body with each natural breath. We safeguard the inherent balance and vitality that one is born with.

I. Three Pillars of the Five Elements as the Philosophical Core of Traditional Incense Art

1. Classification Principle: Precisely定位 the efficacy of incense materials through their flavors, properties, and meridian tropism.

2. Formulation Rule: Harmonize the power of incense medicines based on the generation and restriction relationships of the Five Elements.

3. Application Logic: Design incense therapy schemes according to time (corresponding to hours), zang-organs (corresponding to viscera), and syndromes (corresponding to constitutions/conditions).

II. Inheritance of the Five Elements Thought in Traditional Incense Art and Traditional Chinese Medicine (TCM)

From the Five Elements viscera-state in Huangdi Neijing to the integration of hundreds of formulas in Xiang Cheng, the Five Elements have always been the theoretical cornerstone of traditional incense art’s concept of “nourishing nature with qi and regulating spirit with incense”, embodying the profound practice of TCM’s holistic view of “unity of man and nature” in olfactory healing.

The Five Elements are also widely associated with time, space, colors, smells, emotions, viscera, and all things, constructing a vast cosmic correlation model, which is systematically discussed in ancient books such as Lüshi Chunqiu, Huainanzi, and Chunqiu Fanlu.

III. Five Elements Corresponding System Table (Incense Beads – Five Elements – Five Zang-organs, etc.)

Incense Beads Five Elements Five Zang-organs Five Fu-organs Five Emotions Five Colors Five Seasons Five Directions Five Orifices Five Tastes Five Qi
Green Beads Wood Liver Gallbladder Anger Blue Spring East Eyes Sour Wind
Red Beads Fire Heart Small Intestine Joy Red Summer South Tongue Bitter Heat
Yellow Beads Earth Spleen Stomach Pondering Yellow Long Summer Center Mouth Sweet Dampness
Brown Beads Metal Lung Large Intestine Grief White Autumn West Nose Pungent Dryness
Black Beads Water Kidney Bladder Fear Black Winter North Ears Salty Cold

IV. Classic Origins and Formulation Logic of This Incense Prescription

It deeply studies the essences of classics such as the Five Circulations and Six Climates in Huangdi Neijing, the meridian tropism of medicinal properties in Shennong Ben Cao Jing, and the refined incense formulas in Xiang Cheng, and is carefully formulated in strict accordance with the characteristics of the Five Elements. Each prescription takes natural herbs corresponding to the attributes of the Five Elements as the core, utilizing their qi, flavor, and properties, aiming to harmonize the body’s internal aura, echo the natural rhythms of heaven and earth, and achieve physical and mental harmony.

V. Five Directions Contain Five Virtues, Each Incense Nourishes with Its Own Wonders (Taking Wood Virtue Incense Prescription as an Example)

Wood Virtue Incense Prescription · Growing and Flourishing

1. Core Herbs: Cassia twig, Sichuan pepper, dried ginger, pinellia, red bean, codonopsis, asarum, aconite, etc.

2. Five Elements Imagery: Governs growth, smoothness, and benevolence, like wood in spring, full of vitality and stretching upward.

3. Fragrance Changes:

• Initial Note: Pungent aroma to refresh the mind (cassia twig, asarum, Sichuan pepper), like sprouts breaking through the soil;
• Middle Note: Gradually becoming warm and mellow (dried ginger, codonopsis), like nourishment from sunlight and rain;
• Base Note: Calm and slightly sweet (red bean, aconite), with a solid foundation.

4. Efficacy and Artistic Conception: Soothes the liver and relieves depression, elevates yang qi; dispels winter gloom and stimulates internal vitality and creativity.